Brand
Type
Year
Naming a brand
The most important thing in racing is to be focused all the time. All Right, let’s call the baby Focuzed and shift the S to Z.
Design of a racewear
The collection design based on the brand symbol. I call it TeamStripe Black 19 With this element the Jersey, Gloves and Goggles looks dynamic. I can use a part FOC of the Logo on the Pant as well. With this Identity I can brand products in a very flexible way.
Branding & Identity
We need a solid and dynamic typography and a fresh color. Add Razor-Cuts into the letters and make a single symbol as well to support the brand in a multipurpose usage. As an extra option I add a kind of division to the main logo, that makes it possible to use it for different types of products or a product range.
Racewear Team
Stripes Black 19
Race in Black
The Stripes
The stripes are an essential element in the brand symbol and it covers the entire Jersey. It is a good example of how flexible the brand symbol is in itself. That was my focus. Create a most flexible corporate identity.
Branding
You can find many brand elements on the design. The Foc shortcut, the stripes as a main part and in small details. The octagon symbol and the Focuzed brand logo in different styles as well.