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Focuzed – UI/UX
Concept Showroom

This is the brand new TeamStripe Black 19 Racewear collection for design addicted riders.

Take a look

Work

Brand

Focuzed Racing

Type

Year

2019

The Showroom

Let’s see how the Teamstripe Black 19 Racewear Collection looks like

By the way, it is easy to recognize. That created showroom UI/UX Design also has a big impact on my portfolio website. I create a strong identity for an extrem sport brand, and made an outstanding clothing collection for design addicted riders. So let’s show this on the web as well.

The concept for this website is black, clear and focused on the new TeamStripes Collection Black 19. A modern user experience with interaction and a smart motion design for key elements brings the design to life. Beside the modern site design another key fact was to place an option to order the product and showing all specifications of each item. The TeamStripes Black 19 collection is a concept racewear, every single item is well designed and fit to each other, so you get a complete combo. Thats the way Focuzed show the products in combination how looks like to wear the complete suite.

Transform CI

Transfer the brand identity into the web. Extreme people need an extreme design.

UX/UI with motion

Modern user experience and interaction with small and fine motion design.

Clean & Focuzed

Clean and modern website design. Focused on the racewear clothing collection.

Get your Black 19

People love it, people want it. Give them an option to order the favorite racewear.

Desktop

Scroll through the desktop and laptop version.

Racewear Team
Stripes Black 19

Race in Black

The Stripes

The stripes are an essential element in the brand symbol and it covers the entire Jersey. It is a good example of how flexible the brand symbol is in itself. That was my focus. Create a most flexible corporate identity.

Branding

You can find many brand elements on the design. The Foc shortcut, the stripes as a main part and in small details. The octagon symbol and the Focuzed brand logo in different styles as well.

About the Branding