The Herod Guardian
All-in-one case study for a high performance gear for Motocross and Offroad sport
This case study is a brand, product and web design concept. I create a fictional brand with a strong and meaningful identity, product design and product website. HEROD can be a leading specialist for action sport equipment. This product is the brand-new Guardian Boot, a high performance gear for Motocross and Offroad sport.
In my opinion, a brand should be more than just a product, it should carry and reflect a lifestyle. Named after the Roman king Herod the Great, who was a great caretaker and protector of his people. The historical background of the protector is thus reflected in the signet, the mask and the bold typography pays tribute to strength and power.
A Brand should be more than just a product, it should reflect a lifestyle. Named by the Roman king Herod, the caretaker and protector of his people. That name and signet fits perfect for a motocross safety gear brand. The mask signet and the bold typography pays tribute to strength and power.
Due to the monochromaticity of the corporate identity, we can used the logo in all colors. And the mask’s signet, with its wild hairstyle, can be used universally as an element in layouts, advertising and on the products.
The motocross world has become more colorful over the years. For this reason the product design has been expanded with bright colors in orange and neon. The product name was also chosen specifically and fits very well with the brand name.
The website is fully responsive designed as a full-screen landing page. The modern and clean design puts the focus on the product and it’s color variants. In terms of content, the page also includes the technical and safety aspects, as well as the sales information for distribution clients.
Scroll through the tablet version.
Scroll through the desktop and laptop version.
Scroll through the phone version.